Jul 28, 2022
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Credit cards are licensed businesses, and consumer loan institutions are not qualified to issue cards and cannot issue cards directly. Instead, they are tied to second-class bank accounts and payment institutions to realize the credit card-based consumption of consumer loans. In the transaction process, users open the payment tool and can directly choose this option. Virtual card-like (consumer loan behind it) payment, endows the consumer loan with the attributes of some credit cards. Consumer loans are becoming credit cards, which is not only a model change, but also represents the evolutionary direction of the industry in my opinion. evolution In the consumption payment link, the demand for consumer loans will only be generated. Therefore, the secret of consumer loan acquisition has always been to be infinitely close to the consumption scene and to the payment link - the closer to the payment link, the closer to the user's needs, and the closer to success. In the early days, consumer phone number list financial institutions relied on the offline store model to meet the needs of users. Represented by Home Credit, staff are stationed in large and small 3C stores, and when consumers take out their wallets to pay, the sales managers rush over to carry out loan marketing in time. On-site application, immediate use. Later, the e-commerce platform developed its own consumer financial products, replicating the offline model of Home Credit in the online scene-that is, in the payment link, recommending users to use their own installment products, such as Ant Huabei, Suning Wayward Pay, etc., using installments Interest-free and other subsidy strategies quickly captured consumers. The early entrepreneurial institutions such as Fun Fenqi and Fenqile also replicated this model in terms of business logic. They first built online 3C shopping scenarios, and embedded instalment products in the payment link, and they rose rapidly. Consumer loans are becoming credit cards. However, from the perspective of the industry, these two models have their own limitations: the former model is very heavy and relies on manpower; the latter is premised on its own scenarios. If the consumer loan institution does not have a scenario, it needs to build its own scenario for the loan, which is costly and attracts traffic. Difficult and meaningless (you can refer to the credit card malls of various banks, the investment is not small, and the small fights). The industry continues to evolve, and two models have emerged: 1. Open platform model That is, the consumer loan product is connected to the cashier system of the merchant, and consumers can directly choose the consumer loan product to complete the payment in the payment process. The hotly hyped open bank at this stage is also taking the same path—taking the initiative to enter the scene and integrate the product into the scene. If the user does not come to me, I will go to the user.