It's almost certain that those responsibilities will fall to local marketing agencies. Again, creating an engaging website is much easier than it was 10 or 15 years ago, thanks to providers like Squarespace and Wix. I can't see why Google (and/or some savvy startups) wouldn't work to simplify the process of adding data for local business owners in the years to come. Voice search Shadow Making optimization via reviews Local businesses should prepare for voice search by organizing customer reviews. I'm excited to see how the future of voice affects reviews, and Shadow Making I anticipate it will change the experience for reviewers and readers alike. Google is already throwing questions about more objective business characteristics.
A constant in the marketing industry is change. LSA17 was a microcosm of such a shift: 75% of companies at the conference weren't there three years ago. Everyone agreed that innovation was needed to keep up with such change. Big brands like Blue Cross Blue Shield Shadow Making have had to innovate to keep up with changing health laws, and agencies like Propel Marketing are looking for employees who think outside the box to grow the Shadow Making business. Steve Nedvidek, Chick-fil-A's Innovation Specialist, shared three stages of innovation the home brand has gone through.
Providing lessons for businesses of all sizes. Stage 1 is during the early stages of a company, when a lot of innovation is needed to establish Shadow Making the company's identity - for example, introducing the boneless fried tenderloin into the Chick-fil-A sandwich, invent the franchise and be the first to open locations in shopping centers. Stage 2 is during the Shadow Making growth stages of a business, when execution is most important and innovation is periodic - Chick-fil-A came up with the self-preservation cow spokesperson and tagline Eat Mor Chikin during this stage.