There is an e-commerce module in the products I am in bulk sms service charge of. Although I usually don’t really participate much, the core concept of product operation is common. Therefore, I also try to analyze the operating principles of the e-commerce industry from the perspective of content products. 01 The North Star indicator that guides the general direction At the bulk sms service beginning of most work, it is necessary to formulate goals and directions, and the operation of e-commerce products is no exception. There is a familiar term in the growth field called the North Star Metric, which refers to a key metric that can measure the performance of a product. Generally speaking,
The primary concern of e-commerce products is bulk sms service profit. Of course, the North Star Metrics will vary greatly depending on the stage of the product and how the product operates. After that, in his 20-year shareholder letters, Bezos repeatedly emphasized that the most important financial indicator of the company is free cash flow per share. With the goal of user value and free cash flow, Bezos proposed the flywheel management theory, which means that if bulk sms service you want to turn the wheel, you must use a lot of force at first to start the wheel slowly, or even start to turn. Can't see it, but the initial efforts are not in vain. It is precisely based on such long-term considerations that Amazon has launched AWS, Prime, self-built warehouses and other slow but far-reaching "flywheels"
Regardless of cost, promoting the development of the bulk sms service Amazon empire step by step. Now that the flywheel has turned, Amazon’s market value has skyrocketed. 2. Ali's "people and goods yard" theory Of course, most companies operate with profit as the core indicator. E-commerce is essentially a large online shopping mall. He is responsible for attracting investment, obtaining goods of sufficient quantity and quality, and then attracting people to bulk sms service consume. Among them, online shopping malls cannot pay with one hand and deliver with one hand due to distance restrictions, and there are problems of logistics and transaction trust, so Alipay and express delivery have been introduced. Ali also creates user value through people and goods yard, and ultimately maximizes profits. 3. Profit formula E-commerce theory The people and goods yard is simple and easy to understand,