Many brands offer vague assurances like “we’re looking into this,” but that’s not what customers want to hear. If things are missing a part, they want to hear that you’ll be mailing replacements. If you don’t have addresses, tell them how they should contact you. Being specific is always better here. A fundamental brand promise is that the product will do what it claims it will do. If you fail here, forget about your brand development strategy. Your brand identity will be mud, and your target audience will likely abandon you. You might recover, but failing to resolve a problem correctly isn’t the first of your issues to many customers. It will be at least the second problem in a row, and that will make many people who gave you the benefit of the doubt give up on you. #3: Give a Timetable for Resolution Just like the first two areas, it’s better to be specific here when possible and honest about any potential delays. Worldwide shipping issues in 2021, for example, have delayed delivery of some goods by weeks or months.
If that kind of thing affects you, just say it and give your Photo Restoration Service best estimate for when it will be resolved. Timetables are one area where you can be a little vague. You won’t hurt your marketing strategy if you say you hope to deliver a resolution by May 1st, but shipping issues outside of your control could push it back to June. #4: Thank the Customer for Their Support If possible, make them an additional promise that you can follow through on. If people feel like they’re getting something extra, they’re usually willing to wait. Step Four: Maneuvering A brand isn’t set in stone once it reaches the market. Once you launch, you may have to deal with threats from a new business, changes in your core message, or additional feedback about things customers experience when buying your product.
There are two main routes for a company here. The first is changing the market positioning, which means aiming for a different result than the one you’re getting. Most companies aim to get more customers, but if you’re expecting problems or a sudden drop in inventory, you could also aim to shrink your customer base until you’re ready to expand again. The other route is maintaining the brand and its position. Many business owners hate the idea of staying in place. Still, there’s often a point for small companies where you’re saturating the market, and the return on new investment drops significantly. Finding a spot like this means it’s time to transition into a holding pattern and emphasize steady sales. This doesn’t have to be permanent because you can develop new products to try and find new customers, but pretending a brand can keep growing when it can’t is just wasting time.