Of course, Apple is an important player in the email market, and Everest's Mailbox Provider Health Report shows that their email client form is ± 30% of a typical email list . Inexperienced email marketers may want to move to a more “spray and play” approach, which is a mistake. So what do you do? How do senders need to respond to continue to achieve optimized performance for Apple users?
Keep practicing good delivery habits. Key factors for Apple include maintaining good sender reputation, full email authentication, use of active opt-in permissions, consistent Cork Bicycle Rent zone use of IP addresses and sending domains, opt-out and rapid removal of unknown users. It is included. Validity customers can get more detailed guidance from the Help Center.
Find a new data point. The sender needs a new data point that can be used to connect the dots directly between deliverability and clicks. As shown above, full visibility into sender reputation and inbox placement is a powerful starting point. Accurate measurement of data quality, use of universal feedback loops, and comprehensive DMARC reports further move the performance needle. For senders who want to be at the forefront of addressing this new challenge, having all this functionality within a single email intelligence platform like Everest is a major differentiator.