Send out post-purchase surveys to learn more about who your customers are and what makes them tick. There are plenty of accessible tools that can help with this, ranging from low-cost and simple (Google Forms, SurveyMonkey) to some that are more advanced and tied in with growth analytics SaaS tools (Userpilot). You can send them out through email, or have them pop-up after a user makes a purchase. Possible questions include: What made you decide to purchase with us? Which product did you purchase? How did you find us? Have you tried any other products before? How big of a household are you purchasing for?
Consider which questions users will be most likely to answer, and what’s most useful for qualifying audience segments. READ REVIEWS Social listening can be invaluable when it comes to gaining insight into your customer segments. Reading Whatsapp Database reviews published online (including on your site and third-party review sites) can also be invaluable. Sometimes people won’t say things to you, but they’ll say it about you. Here’s an example of two reviews from Branch’s own website. This first review mentions a back injury that causes a great deal of pain in low-quality office chairs, and the user was able to find relief with Branch.
This one provides plenty of customer segment information. You’ve got a single woman who mentions the affordability/quality benefits twice, but who also mentions she wanted a chair that looks great and had good support. This can help you understand why different users purchased, what they were looking for, and why other customers might choose to purchase in the future. UTILIZE ANALYTICS TOOLS There are plenty of digital analytics tools that can help you learn more about who your audience is. Google’s Universal Analytics has some basic audience segmentation data that can give.