The author of this article shares the relevant experience in the process of product optimization based on the thoughts and thoughts of the project practice in the work, combined with the case, for everyone's reference and learning. "Dong, you probably know the current situation of this project. I only have two requirements: first, the tens of millions invested in the bulk sms service early stage should not be wasted. Second, the new product model should not deviate too much from the current business." When I heard the words of the chairman of Company, my heart sank. The "consumer financial products" and "personalized products" that I had prepared before had all lost their meaning. It seems that they can only be used in the circle drawn by the other party. , is indeed a very troublesome problem, bulk sms service because the current project has entered a bottleneck, and there has been a cliff-like decline four months ago, and the company has also changed from more than 300 people to the current scale of more than 30 people, how to save this
What about the project? In fact, the most difficult thing is how to optimize this project in this circle to impress the chairman of the Nasdaq-listed company! This project is a hand-earning platform. It operates with real physical & cash rewards and bulk sms service virtual currency. It has also been successful and accumulated millions of members, but it fell off a cliff just a few months ago. In 2017 The task of optimizing this project was accepted by a friend at the beginning of the year. 01 Project Product Diagnosis First, let's take a look at the current status of the product Secondly, the bulk sms service resources currently owned by the product (1) Platform products E-commerce segment for virtual currency and physical currency exchange. Platform activities such as lottery, lottery, and golden eggs participated in by virtual currency.
Get real, virtual currency, physical gold coins, answer questions, watch advertisements, register and download and other hand-earned products. (2) User accumulation B-end customers: physical exchange and advertising customers. C-end customers: more bulk sms service than one million member data. (3) Team A technical team of more than 20 people and a single-digit operation team. Available resources and features Over one million registered members, features: greedy for petty profits, love to play games, familiar with the Internet, and have plenty of time to surf the Internet. Advertiser resources, features: lack of C-end customers, expect to use physical objects to offset advertising costs, hope bulk sms service that advertising will be effective instead of getting a group of zombie customers. Virtual currency resources, features: virtual currency model and mall,