The author's career plan is to be rooted in the financial technology industry for a long time. Previously, I wrote an article to share my observations on Internet insurance and financial technology going overseas. Recently, I have been studying the impact of financial technology on the consumer finance industry.
First, let’s briefly talk about what consumer finance is. Consumer finance has broad and narrow senses. The consumer finance analyzed in this paper mainly refers to the unsecured credit loans for middle and low-end individual customers for country email list consumption. It has the characteristics of small single credit line (generally no more than 200,000), fast approval speed, no mortgage guarantee, flexible service methods, etc. Although there are various phenomena of high interest rates and arbitrary charges in the industry, the starting point of consumer finance is to provide more and better financial services for people with poor qualifications.
The combination of fintech and consumer finance can further enhance the availability of financial services. New technologies such as big data, artificial intelligence, and cloud computing have brought services such as precise customer acquisition, intelligent risk control, and automated approval to the consumer finance industry, which can help financial institutions efficiently identify long-tail customers with lower incomes. Users with higher credit potential, and provide them with high-quality services and post-loan management, thereby improving the inclusiveness of financial services.
Since its establishment, China Merchants Union Consumer Finance has taken financial technology as the starting point, and has independently developed and built all systems and platforms, covering products, risk control, decision-making, operations and marketing. benchmark.
Therefore, starting from personal interests, combined with the market performance of players in the industry, the author chose the China Merchants Finance APP as the main object to analyze, hoping to output my own thinking for the development of the consumer finance industry.