And if your website relies heavily on organic traffic from Google, a penalty could lead to a downward spiral that could bring you down for good. Black Hat Strategies Photo Background Removing to Avoid While there are many strategies that black hat SEOs use to try to play Google and rank well in search results, these are the most used and most likely to get your website penalized by Google. Connections Having issues with your website's internal links or external websites that refer to you could result in a penguin penalty. Here's what you want to avoid when it comes to links. Buying links Why most people do it: Arguably the most important ranking factor is the quality and quantity of links to a website. It makes sense to think that buying links from websites with high domain Photo Background Removing authorities is the easiest way to get backlinks without doing a lot of work. Why you shouldn't: Buying links is against Google's webmaster guidelines. It's an easy way to get on Google's bad side and receive an automatic or manual penalty.
You're unlikely to get away with buying links without a trace. Google tracks which links are likely purchased and which are likely natural, so playing Photo Background Removing Google is harder than you might think. Reciprocal links Why most people do it: When website A offers to link to website B, website A might think it's a good idea to ask website B to link back to it as well. This way they get some link juice back. Advertising Continue reading below Why you shouldn't: If there's a purpose for the two websites linking to each other, like a partnership, then reciprocal linking makes sense. But if the whole purpose of the two-way link is “link juice,” you run the risk of Photo Background Removing being penalized. Footer links Why most people do it: A backlink from another website's footer is considered valuable because it links to every page on their website.
Since all pages contain a footer, when you add the link just once, it's like adding a backlink from every page on this site. Why you shouldn't: As with reciprocal Photo Background Removing links, if there's a purpose, like telling readers who built the site, then it makes sense to include it. If the link is only included to gain authority, is from a completely disconnected website, or contains unbranded anchor text, the risk of a penalty is real. Hidden Links Why most people do it: By hiding text or links, some people think you can include lots of links to your site without Google even knowing about it. Advertising Continue reading below Why you shouldn't: Googlebots are smart and know when your Photo Background Removing website contains hidden text or links. Having hidden links is bad, but the double whammy comes from the fact that Google's crawlers can see a different website than your visitors.